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KMID : 0371019970300020413
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Journal of Preventive Medicine and Public Health
1997 Volume.30 No. 2 p.413 ~ p.427
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A Study of Hospital Choice on the basis of Consumption Values Theory
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Lee Sun-Hee
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Abstract
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This research is based on the Consumption Values Theory propasjed by Sheth(1991). The purpose of this research is finding the factors related to the process of hospital choice. The expectation of six hospital outpatients 600 was analyzed by six consumption values categories: functional value, social value, emotional value, rarity value, condition value, health related values. The main results of this research Ias as following;
1. In the result of factor analysis 22 consumption value factors which affect the hospital preference were extracted; kindness/clearness, service speed, ´´;´comfort of space, technical competence in functional values, high income/active´´! social life, low income/blue collar unmarried/man, middle aged/big family, woman/married, introvert in social values, high-class, comfort, reliability in emotional value, newness, classiness in rarity value, social relationship, close to residence, social reputation in conditional values, priority on health, health behavior, active sense of value o~ health in health related values.
2. The difference of consumption values among hospital types were analyzed. The critical factors in reference for corporate hospitals newly established were kindness/ clearness, service speed, convenience, classiness, comfort, and newness. University hospitals were preferred by the factors of reliability, and social reputation. In general hospital, convenience and close to residence were critical factor.
3. In logistic regression, age, marital status, education level and´r;income as sociodemographic variables were significantly related to general hospital ´;choice. Also service speed and close to residence were positively and high income,/active social life and high class value were negatively related to general hospital choice. On university hospital choice, age and marital status, education show posive relationship whereas income showing negative relationship. Kindness,/clearness, sersnce sped, comfort of space, unmarried/man, comfortable feeling, newness and close to reside) ce showed negative relationship with university hospital selection whereas technzclll competence, re-liability in emotional value, classiness in rarity value, social reIat c, ship in functional values showed positive relationship. Lastly kindness/clearness, coin´fort of space, high income/active social life, unmarried/man, high-class, comfort andnewness were positively related to corporate hospitals newly established choice in´~ontrast to negative relationship in reliability in emotional value and classiness.
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KEYWORD
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hospital choice, consumption value, consumer behavior
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